The question is no longer “Do you use social media?” It is now “Where are your clients/customers, and which platform do you use to reach them?” When deciding which platform to use, consider your target audience (the child or the parent, the mother or the father, the teacher or the student etc) to decide where to actually spend your time and energy. From AdWeek, the January 2015 demographics, this chart may help you decide.
We will be gathering great resources about Facebook, LinkedIn, Twitter and Instagram to help you get started, and will also post information about any workshops we hear about (or host) in Lanark County or close by. Check back often to see what new resource we may have found!
We also like Hootsuite – it lets you work ahead and schedule your posts and tweets becasue we know you can’t always be at your desk!